Brand Identity
BeautyFull Campaign
The BeautyFull campaign was created to start recognizing the inner beauty of a person as BeautyFull instead of a person’s physical characteristics or what we know today as beautiful. It’s a movement to bring to light the good deeds or actions of an individual. Beauty should be recognized as who you are as a person, the positive impact you have on people, doing the right thing even when its hard, and the way you change the world for the better.
LOGO
It's all about the inside here, even with the logo. If you put your thumb on the "B" and cover the center and just look at the outside, it looks just like your average "B." But, if you remove your thumb, you reveal beautiful and intricate details inside the "B." If you notice, the "B" isn't connected with itself. If you look closely, you will see that there is not only a "B" but an "F" as well for BeautyFull.
PATTERN
STYLE GUIDE
Colors
RGB:
131,29,73
CMYK:
38,98,50,27
RGB:
131,29,73
CMYK:
38,98,50,27
RGB:
0,0,0
CMYK:
0,0,0,100
Typography
Logo Font: Athelas Bold
Title: Gill Sans Bold
Body Copy: Gill Sans MT Reg 10pt
Drop Cap: Gill Sans MT Reg 10pt, Drop 4 lines
Quotes: Gill Sans Light
POSTER DESIGN
The goal of the poster is to get people involved. This is an interactive poster where you get to write in what makes a person BeautyFull. When people walk by and read it they will see that it is not the physical traits that make a person beautiful but it is actually their character. The viewers will see the different hand-writing and know that it is more than one person who thinks inner beauty is what makes a person BeautyFull.
MAGAZINE
PACKAGE DESIGN
To show gratitude to the people who are BeautyFull, I developed a cosmetic line. I want to get the same suprise from people. It is not what it looks like. On the outside it leads us to think it is make-up but inside there will be no make up only a personalized message along with the words, "You are BeautyFull."
VIDEO
WEBSITE
Click computer display to view full website.
SOCIAL MEDIA
https://www.facebook.com/BeautyFullCampaign/
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The purpose of the BeautyFull Campaign is to recognize those who do good deeds and kind actions. To focus on inner beauty rather than society's beauty.
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This is a place where you can acknowledge people who are full of beauty or BeautyFull. You can comment, share a story, video of someone you know (friend or family) or someone you don't know (a stranger goes out of the way to help out.)
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All good things are recognized here, from the smallest good deed to the greatest kind action.
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Be ‪#BeautyFull‬ today!
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